News and Insights – March 2018

Digital Transformation: Building a Roadmap for Growth

Digital transformation is more than just a buzzword. In 2018, it becomes a central strategy for Argentine businesses seeking to compete and thrive in an increasingly connected world. The pace of change demands a deliberate, well-structured roadmap—not just experimentation with trendy tech.

This month’s deep dive provides guidance on creating a transformation roadmap tailored to the SMB sector:

1. Align Technology with Business Goals

Start by mapping out core business objectives. Technology must serve strategic goals such as expanding market reach, improving service delivery, or reducing operational friction.

2. Assess Current Digital Maturity

Evaluate where your organization stands today across systems, processes, and skills. Are your systems cloud-capable? Do workflows support agility? Are teams digitally literate?

3. Prioritize for Value and Impact

Identify opportunities that bring the highest value in the short and long term. Whether it’s customer self-service portals or automation of back-office processes, focus on initiatives that matter.

4. Create a Phased Plan

Break down transformation into phases. Phase 1 might be infrastructure modernization; Phase 2 could focus on process re-engineering, followed by deeper data-driven services in Phase 3.

5. Invest in People and Change Management

Transformation isn’t just technical—it’s cultural. Upskill staff, engage leadership, and prepare the organization for new ways of working.

Here is a companion resource to get started: Digital Transformation Roadmap Checklist